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Compared with other rice exporting countries such as India, Pakistan, Thailand and Japan, Vietnam still has a competitive advantage in the Philippine rice market.
Vietnamese rice will continue to be the main source of imports for the Philippines in 2025 and beyond, said Feng Wenqing, Commercial Counsellor of Vietnam's Trade Office in the Philippines.
It is estimated that the demand for imported rice in the Philippines will remain high in 2025, about 4.92 million tons, and may exceed 5 million tons.
The policy measures taken by the Philippine government to reduce the retail price of rice may create uncertainty or lead to lower-than-expected profit margins for rice importers, which in turn may affect Vietnam's exports. In practice, however, the Philippines' dependence on imported rice is unlikely to diminish in the short term. The country faces many constraints in significantly expanding domestic rice production in a short period of time to meet growing demand.
Mr Thanh said Vietnam still had a competitive advantage in the Philippine market compared to other rice exporters such as India, Pakistan, Thailand and Japan. Whether out of necessity or a strategic choice, the Philippines will remain dependent on Vietnamese rice supplies for the foreseeable future.
According to the latest data from Vietnam's trade office in the Philippines, Vietnam dominates the Philippine rice market with a share of 80% to 85%. Thailand accounts for about 10%, while the rest comes from India, Pakistan, Bangladesh, Japan and other countries.
In order to strengthen Vietnam's position in the Philippine market, Vietnamese rice exporters should continue to cooperate with the Philippine Ministry of Industry and Trade and the Vietnamese Trade Office in the Philippines, and focus on promotion plans, publicity strategies and advertising campaigns to increase the visibility and competitiveness of Vietnamese rice.
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